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How to Be the Best Kind of Drug
I’ve watched it at least eleven times. It’s the one video that defines what I hope is the future of art and how creators can firmly stand out. It was filmed in 2016. The location was NYU. Legendary rapper-producer, Pharrell Williams, stopped by a classroom to provide feedback on the latest creations of a group of budding musicians. In the first two demos he was asked to critique, Pharrell went through the motions without showing much emotion.